You are not making any suggestions here which might actually slow the growth of the global car fleet – which seems very important - why not?

We absolutely believe that changes in the way we travel – and move goods – will be critical to achieving transport sustainability in the 2050 time frame. Our partner organizations are involved in various projects that assess and promote  these mechanisms – such as better transit systems – to encourage a slowing of car sales growth and a greater reliance on non-private vehicle forms of transport in the future. But you can’t solve all problems with a single initiative. In this one, we chose to focus on a particular area that a) is clearly a very cost-effective approaching to saving fuel and cutting CO2 emissions, b) has the potential for the largest cuts in emissions from the transport sector, and c) is still not receiving sufficient attention and coordination on a global basis.

We also need to delink car ownership and car use. What we have seen in many countries is that increase in ownership does not necessarily mean a similar increase in use. For example, if other modes – non motorised, public etc- are available, people will use different modes depending on where they go. Thus promote alternatives, rather than just only trying to stop increase in car ownership – which has shown not be very successful, especially when alternatives are not available.