The FIA Foundation, IEA, ITF and UNEP have been working in partnership as the Global Fuel Economy Initiative since 2008, and have launched the 50by50 challenge, to take these ideas forward. GFEI supported by G8, IPCC targets and recent moves by the US, Japan and India, believe that a move across the global fleet towards far better fuel economy at a scale which is already technically achievable, could save over 6 billion barrels of oil per year by 2050, and close to half of CO2 emissions from cars, as well as generate significant local air pollution benefits - all using existing, cost-effective technologies.

We face a massive global challenge to address the issue of man-made climate change, and in particular, the role which transport plays within that. With a global car fleet predicted to triple by 2050 - over 80% of that in developing countries -- and now, with a global economy facing huge difficulties, we have to find a way to reconcile legitimate aspirations for mobility, an ambitious reduction in CO2 from cars worldwide, and global economic recovery.

Our objective is to promote further research, discussion and action to improve fuel economy worldwide. We intend that this work will be intensely practical, and focused on making a real difference - from working with governments in developing policies to encourage fuel economy improvement for vehicles produced or sold in their countries, to supporting regional awareness initiatives that provide consumers and decision makers with the information they need to make informed choices.

To find out more and to register your interest in attending, go to www.50by50campaign.org